Can You Really Make Money on Kajabi? 

Yes, you can make real money on Kajabi  but Kajabi itself is a tool, not the business.

People use Kajabi to generate revenue from online courses, coaching, memberships, communities, consulting, and digital products.

But opening an account, uploading a course, and waiting for sales isn't a business strategy.

The money comes from having valuable expertise, a clear offer, the right audience, and a system that turns attention into customers.

And the actual numbers make this much more interesting.

How Much Money Are People Making on Kajabi?

Kajabi's published transaction data shows a huge range of outcomes.

Among experts who have made at least one sale:

• Median lifetime earnings are around $3,653

• Around 14% have generated more than $100,000

• Approximately 2.4% have crossed $1 million

• The typical first sale happens around 67 days after signup

• For sellers who eventually reach $10K, the typical journey from first sale to $10K is a little over 5 months

So yes, people are building serious businesses on Kajabi.

But those numbers also tell us something important:

Signing up for Kajabi doesn't create the business.

but The offer does.

How Do People Make Money on Kajabi?

There isn't one Kajabi business model.

A fitness expert might sell a $297 transformation program.

A career coach could sell a $997 coaching program.

A consultant could sell a $2,500 implementation program.

A creator might run a $49/month membership.

An educator could sell courses, workshops, certifications, or downloadable resources.

And these offers can work together.

For example:

$27 Guide → $297 Course → $997 Coaching Program → $2,500 Consulting

That's where things become interesting.

Instead of constantly searching for new customers, you're giving existing customers a logical next step.

In fact, Kajabi's transaction data shows that more than half of expert earnings come from a customer's second or later purchase.

That means the real opportunity isn't simply creating a course.

It's building a business around your expertise.

Can You Make $10K on Kajabi?

ofcourse, But forget the revenue screenshots for a minute.

Let's do the math. To generate approximately $10,000, you have to sell

This is why your offer matters more than your Kajabi paln.

If you have a small audience, selling hundreds of inexpensive products may be harder than solving a valuable problem for 10 or 20 qualified customers.

Start with the transformation. Then determine the price.

What Should You Sell on Kajabi?

Start with  “What problem can I already help someone solve?”

A simple offer formula is: I help [specific person] achieve [specific result] without [major frustration].

For example: “I help new coaches turn their expertise into their first paid online offer without spending months figuring everything out.”

That's much stronger than: “I sell an online business course.” People aren't buying your modules.

They're buying the result on the other side of them.

Is Selling Online Courses on Kajabi Profitable?

It can be. if you do that by strategizing everything like :

Course + Coaching , Course + Community , Workshop + Consulting , Digital Product + Premium Program, and Membership + Live Support

A $97 course introduce someone to your methodology.

A $997 program could help them implement it.

A premium service  help them get it done.

Now single  piece of expertise  create several revenue streams.

That's a way stronger business than relying on one course.

Why Do Some People Make Almost Nothing on Kajabi?

Usually,  They build before validating.
They spend months creating something nobody has agreed to buy.

Their offer is unclear.
People can't  understand the problem being solved or the result they're buying.

They focus on design before demand.
A beautiful website helps conversion, but it can't sell an offer nobody wants.

They don't have a traffic strategy.
Publishing a course doesn't automatically bring customers.

They have no follow-up.
Someone visits once, leaves, and never hears from the business again.

They have no next offer.
A customer buys once and the relationship ends. The strongest businesses connect the whole journey:

Attention → Lead → Offer → Sale → Delivery → Follow-Up → Next Offer

That's the system you should be building.

Is Kajabi Worth the Money?

This depends on where you are in your business.

Kajabi can replace or consolidate several systems by bringing together:

• Website and landing pages

• Online courses

• Coaching programs

• Memberships and communities

• Sales funnels

• Checkout and payments

• Email marketing

• Automations

• Customer management

That convenience becomes valuable when you're actually using the platform to run a business.

If you're already selling expertise and juggling multiple disconnected tools, Kajabi can simplify the operation considerably.

If you still don't know what you're selling or who you're selling it to, solve that first.

Your business model should determine your technology — not the other way around.

 Kajabi is Best For?

Kajabi makes the most sense for people building a business around knowledge or expertise.

That includes:

• Coaches

• Consultants

• Course creators

• Trainers

• Educators

• Health and fitness professionals

• Personal brands

• Speakers

• Membership businesses

• Professional experts

You don't need to be a “course creator” to use Kajabi.

If you know how to create a valuable transformation for a specific audience, you potentially have something you can package and sell.

How I Would Start From $0

If I were starting today, I wouldn't begin by recording 30 course videos.

I'd follow this order:

1. Find one valuable problem.

2. Choose one specific audience.

3. Create one clear offer.

4. Validate that people will pay for it.

5. Build only the content needed to deliver the result.

6. Create one simple sales funnel.

7. Get the first customer.

8. Improve based on real feedback.

9. Build the next logical offer.

Your first milestone isn't $1 million.

It's one person paying you for your expertise.

Then 10.

Then $10K.

Then you optimize and scale what is already working.

Where The Kajabi Guy Fits In

This is exactly why I started The Kajabi Guy.

After 6+ years working  at TYBWORK, I kept seeing the same problem.

Experts had valuable knowledge. But everything around that knowledge was disconnected.

The offer wasn't clear. The website looked good but didn't convert.

The funnel didn't make sense. Emails weren't following up properly.

Courses were built without a clear customer journey. and the expert was spending more time managing technology than growing the business.

The Kajabi Guy brings those pieces together.

We help coaches, consultants, educators, and course creators with:

Offer & launch strategy

Kajabi website design

Sales funnels

Course and membership setup

Checkout optimization

Email marketing & automation

Third-party integrations

SEO & analytics

Want to Map Your Own Path From $0 to $10K?

I've created the Zero to $10K Course Roadmap for coaches, consultants, creators, and experts who have knowledge worth selling but need a clear plan for turning it into a business.

Inside, you'll map:

Your profitable idea → offer → pricing → course → funnel → launch → marketing → first $10K

No guessing what to build next.

Get the complete Zero to $10K Course Roadmap for£5.

— SHA
The Kajabi Guy | TYBWORK